Vehicle signage and car wrapping is a simple and effective way to market your business. Multiple aspects are involved in designing vehicle signage that aligns with your brand reaches out to potential clients. It is vital to find ways to best represent your company using well-placed quality graphics. Here are some tips to help you along the way:
1. Inspect Thoroughly
Before deciding on signage, it is best to inspect the vehicle properly. Start by taking pictures of the vehicle from all sides. Measure the sides, doors, bumpers, door handles, and curves. This will help you understand which parts can be used for graphics and logos and which parts must be kept simple.
2. Stay Relevant
Make sure your vehicle signage is always relevant to your business. Attractive designs boost brand awareness, making it important for your message to be clear and precise. For instance, think about how your message can be reduced to one or two sentences. People are more likely to remember a concise message.
Keep in mind that your vehicle will be passing by several others on the road. This is why it is crucial to make the message memorable for a few seconds before your vehicle is seen.
3. Use the Right Font
It is best to select a simple font instead of a fancy one. Go for font size and style that can be read from a distance. You may be inclined to choose a decorative font to better represent your brand. However, it may defeat the purpose if people are unable to read it at a glance. Moreover, make sure that the font size is large enough to be noticeable.
4. Avoid Extra Information
You may want potential customers to know as much about your brand as possible. However, it is not a good idea to overload your vehicle signage with information. Keep the message simple enough to be read while your vehicle is at a moderate speed. To keep information to the minimum, simply go for your vehicle's company name, logo, and phone number. You can have the website displayed on the back of the car. This way, it can be viewed from the vehicle at the back while your vehicle is stopped at traffic lights.
Keep your vehicle signage simple, bold, and colourful. Be creative, but make sure you don’t fill every available space on the body of your vehicle. Before committing to vehicle signage, make sure you get any dents or hail damage repaired. At Smirks Signworks, we have a team of experts highly skilled in vehicle signage of all kinds. Click here to contact us or dial 0408 132 811 today!